In the past, advisors used networking to gain clients by flipping through a Rolodex. In more modern times, we reach out to people via LinkedIn.
However, I find that I am more successful when seek connections without the primary goal of forming new business connections. I prefer to work towards long lasting relationships.
To do this, shift your focus from gaining contacts to forming real connections with people. We know that clients want to do business with people they know and trust.
Good networking involves having authentic conversations with interesting people.
We always hear that networking is important, but have you really explored the benefits of successful networking? When we network we are:
If you are ready to enhance your business and improve your networking skills, check out my tried and true tips.
We’re living in a time when everything is online. Personal touch and meaning can easily get lost.
Go the extra mile by:
However you choose to add a personal touch, make sure you genuinely sincere!
Another great networking tool is getting involved in community outreach and events. Volunteer with an organization or cause meaningful to you. You will give back and get to know others at the same time!
This one will take some work.
You’ll need to create a client-centered yet authentic statement, while delivering it in a way that does not sound memorized.
The key here is to speak in a way that clients will understand.
If you try to “outsmart” clients, you’ll likely turn them away. Evaluate your approach by taking some time and reflecting on these questions:
It’s 2018 and people want more unique content and experiences.
In recent years I’ve had to alter my approach when it comes to connecting with my audience.
Try hosting a fun and compelling event! In the end, you want guests to leave happy and ready to share their experience with others.
If you need some ideas for great non-traditional events, check out one of my older posts here.
People will always choose to work with the person they know and trust. Clients will choose a trusted advisor who will go above and beyond for them.
Creating an authentic and successful networking approach means taking some time to reflect on your personal brand and future goals.
Leading with a people-first perspective can be taught and mastered. Seven Figure Firm teaches advisors how to grow your business in a simple, but effective way.
When you Spend the Day with our team, you’ll discover the proven formula for reaching Seven-Figure success.