I don’t believe in blending in, following the crowd OR cut-throat, ruthless competition.
I believe if your brand is unique and individual to you, there’s plenty of success to go around.
Across the years, I’ve had countless financial advisors ask me the same question: “How do I stand out from the crowd?”
It’s a valid question. In an industry of thousands of highly-skilled professionals, how do you stand out from the crowd to attract and retain new clients?
Why you? What differentiates you in your market? Consider the following:
Get clear on your positioning, so you can articulate exactly what it is you do differently. For a client to see themselves working with you, they have to believe you’re going to be the one to help them.
These, and many more are valid fears, yet ultimately they’re holding you back — what do you accomplish through fear? Nothing.
You have to boast a little, toot your own horn and be your biggest cheerleader if you want others to see the value in your brand. Ditch your fear and embrace the idea, you are exceptional.
Avoid taking on the “marketer” tone of voice and just have a conversation. Too many brands fail to connect with clients because their branding takes on a gimmicky, sell-y tone of voice, which can come across as highly impersonal and ungenuine.
Assuming you’re passionate and excited about your business, let it radiate through your tone of voice. Your personality is your greatest asset; it is the one thing no one can emulate.
Have you ever thought, “Hey! That’s my idea — they beat me to it!” Well, you can’t turn back time, and once a product or service it out there, you can’t reclaim it as your own.
What you can do, is alter it, take a fresh approach, throw a spin on it. In fact, you’re probably better off this way, as you can identify what others are doing right or wrong, then adjust your offer accordingly.
Whatever you do, don’t be a copy — that’s a definite way to steer clients away.
A lot of these tips are probably feeling pretty intangible. I know what you’re looking for — a step-by-step process to help you identify your unique brand.
Ultimately, only you can formulate your unique brand, but I can offer an outline for getting started:
Early on in my career, I identified my unique brand as my desire to give and help others. Since then, I’ve paved my own path to success with this desire at the forefront.
I know you will find your unique brand. Let me help you get there a little faster, by downloading a FREE chapter of my book, Seven Figure Firm, How to Build A Financial Services Business.