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About Erin Botsford

For the advisors who don’t know me yet, I’d like to share with you why I started this training company, Seven Figure Firm.

  • I started in the industry in 1989 at a time when there virtually were no mentors. We were given a few weeks of sales and product training and then sent into the trenches to basically sink or swim. Unfortunately, over the years, it seems little has changed; the attrition rate for advisors is just as high as it was 30 years ago. Most who have survived describe themselves as “Financial Advisors” and have created what they refer to as “practices.” Their practices are totally dependent upon them. They don’t really have a “business”- they basically just bought themselves a job with a friendly boss.
  • To that end, most advisors don’t have any idea what life could look like if they were able to transform their financial services “practice” to having a self-managed business.
  • Like many of you, I started out with nothing, so I think I can relate to what you may be going through. As a struggling advisor, I remember what it was like working 7 days a week, burning out and wondering if it was all worth it. I didn’t take a day off or a vacation for the first 7 years! In complete frustration, I decided to join a coaching program and it was great…but there was something missing.
  • Each quarter when I went to my coaching program, I came home with a “blueprint,” similar to the blueprint when you build a house. It just so happens I was building a house at the time and I had a decorator who kept saying: “Erin, I can see the finished house in my mind’s eye.” I would look at her and say: “Emily, that’s great because I can’t see anything.” And that’s how I felt about my business. I had a 90 day plan but I had no vision for what the end game looked like.

My mission is to impact the lives of 100,000 Advisors who want to take their businesses to the next level and create self-managing companies – businesses that attract and serve clients with excellence without the Advisor’s day to day involvement.

7.15 - EB Headshot2

For the advisors who don’t know me yet, I’d like to share with you why I started this training company, Seven Figure Firm.

  • I started in the industry in 1989 at a time when there virtually were no mentors. We were given a few weeks of sales and product training and then sent into the trenches to basically sink or swim. Unfortunately, over the years, it seems little has changed; the attrition rate for advisors is just as high as it was 30 years ago. Most who have survived describe themselves as “Financial Advisors” and have created what they refer to as “practices.” Their practices are totally dependent upon them. They don’t really have a “business”- they basically just bought themselves a job with a friendly boss.
  • To that end, most advisors don’t have any idea what life could look like if they were able to transform their financial services “practice” to having a self-managed business.
  • Like many of you, I started out with nothing, so I think I can relate to what you may be going through. As a struggling advisor, I remember what it was like working 7 days a week, burning out and wondering if it was all worth it. I didn’t take a day off or a vacation for the first 7 years! In complete frustration, I decided to join a coaching program and it was great…but there was something missing.
  • Each quarter when I went to my coaching program, I came home with a “blueprint,” similar to the blueprint when you build a house. It just so happens I was building a house at the time and I had a decorator who kept saying: “Erin, I can see the finished house in my mind’s eye.” I would look at her and say: “Emily, that’s great because I can’t see anything.” And that’s how I felt about my business. I had a 90 day plan but I had no vision for what the end game looked like.
  • But I got lucky. I met a man named Paul who had started in the same coaching program on the same day and at the same production level as me…. and then he managed to10X his business in 3 years!  I couldn’t believe it. I asked Paul (actually I begged Paul) to come spend the day with him and he graciously said yes.  I just knew if I could see what a business that did 10X of what my business was doing, I could replicate it.  If I could understand the psychology of being a business owner instead of being a financial advisor….then maybe there was a chance I could replicate his success.  And I DID…three years later my company did 10X!  That’s what I want for you!  I want you to touch, see and feel what a thriving, award winning, self-managing company looks like.
  • After being in the industry for 29 years, I have reached levels of success I could have never imagined (like being on numerous Barron’s Top 100 lists.)  Yes, I was lucky – I had a few great mentors who made all the difference in the world to me. I promised myself (and God, if I am to be truthful) if I ever “made it,” I would turn around and give back to the advisor community in the best way I know how – by passing on all of my knowledge, tools and wisdom to help advisors who are willing to work hard to achieve their dreams, just as I have been able to achieve mine.

As my business evolved and needed less and less of my day to day involvement, my husband and I were able to focus more of our time, attention and financial resources to support philanthropic causes we care deeply about. In particular we support two main causes: orphans in Africa and military veterans. So, my second reason for creating “Spend the Day” came as a result of a commitment I made to give half of the profits from these programs to our orphans. In particular, my husband and I are on the Board of Directors for Ebenezer Foundation, the U.S. arm supporting an orphanage in Livingstone, Zambia. Today, we take care of about 85 orphans and 500 school children (with 1000’s waiting to get in). After I found out there are 1.4 million orphans in the country of Zambia alone, it has fueled my passion to help give hope to as many orphans as I possibly can. Feel free to see more information at www.ebenezerfoundation.org.

Another reason I wanted to do this is there is virtually nothing that gives me more satisfaction than seeing another advisor grow their business and build a top tier company. Knowing I may have had an impact in their success is truly gratifying. Hence, it is my mission to impact the lives of 10,000 advisors who want to join me in creating businesses that fund the kind of lifestyles they want; lifestyles that include the freedom to live the way they want and enough money to take care of the people and causes they care about.

After all, my #1 belief is that a business is supposed to be the benefactor that allows you to live the lifestyle you desire.  A business is not supposed to BE your Life; it is supposed to support the life of your Dreams!

The good news for you is that although my company virtually runs and grows itself, I’m very much in tune with what it took to get it to that point.  As the Founder, I still have a role in the business; I am still the creative genius of the business and am very much in the trenches when it comes to tweaking what works and what doesn’t work. The benefit to you is I will only give you advice that I know works! I share with you the EXACT tools and resources we use at my firm every day of the week.  Everything you learn has been tested so you don’t have to make the same mistakes I had to make.

I believe in my heart of hearts, if you have the right mindset and a solid work ethic, you too can reach new levels and live the kind of life you have always dreamed of for you and your family.  The advisors who have been through my training programs say they have benefited greatly so I know my training works.

So the only question for you right now is: “Do you want to keep doing what you’re doing and continue to get the same results? Or do you want to come spend the day with me and my team and learn how you can create what I have created in a fraction of the time?”

As my late father would often say, “Erin, the next 10 years are going to go by. The question is: what are you going to have to show for it?” I think of that statement often, not in the context of material things but in my case, how many orphans will I be able to feed over the next 10 years?

For you, the next 10 years are going to go by; what will YOU have to show for it? Will you have a bona-fide business that is the benefactor that allows you to have a great life OR will you have a practice that requires your day to day involvement in the business? If so, you have bought yourself a great job, but you don’t really have a business.

I believe that by sharing my experiences, struggles and successes, advisors will be both inspired and trained to take their businesses to the 7-figure personal income level and beyond.

If that sounds like you, then I invite you to join the Seven Figure Firm programs. I look forward to hearing about your success.

With warm regards,

Erin Botsford